Effective Date: 9 June 2026

Privacy Policy

Information We Collect

Account & Profile Information

We collect information you provide when creating an account or subscribing to our newsletter, including your name, email address, phone number, and marketing preferences to ensure a tailored boutique experience.

Order & Transactional Data

When you place an order, we collect delivery addresses and order history. Note that all payment information is handled securely by our third-party payment providers; we do not store your credit or debit card details.

Cookies & Technical Identifiers

We automatically collect technical data as you browse our site, including IP addresses and cookie identifiers. This helps us understand how you use Swirl & Sparkle and allows our analytics tools to improve site performance.

How We Use Your Data

Order Processing

We use your personal and order details to manage your purchases, process payments via our secure local providers, and arrange delivery of your ethnic wear to your specified address.

Customer Support

We use your contact information to provide assistance with sizing, order tracking, and to respond to your inquiries regarding our artisanal collections and services.

Marketing with Consent

Where you have provided explicit consent, we may send you occasional boutique updates, exclusive offers, and announcements about new ethnic fashion arrivals via email or WhatsApp.

Site Improvement

We analyze browsing behavior and analytics anonymously to optimize site performance, ensure ease of navigation, and improve the overall digital shopping experience for our customers.

How We Share Your Information

To provide our services and process your orders, we share your data with trusted partners. This includes Payment Providers (to process secure transactions), Delivery Partners (to ensure your ethnic wear reaches you), and IT/Analytics tools (to improve site performance). We may also share information with legal authorities if required by UK law.